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The DNA Wales Way!

'DNA is an acronym for deoxyribonucleic acid, a nucleic acid
that contains the genetic instructions for the development and function of living organisms'

DNA Wales is founded on the belief that an organic approach to management practice can give us the best critical insight into the real nature and interaction of organisational behaviour and thus is the key to sustainability of industry in Wales. The DNA Wales team critically examine management, leadership, uncertainty, democracy, risk, knowledge, learning, creativity and agent connectivity in complex human systems.

We encourage and support managers to become more critical about managerial thinking and practice. To question how they manage and how they are managed. To question the managerial practice of command and control and consider alternative approaches. We do this through:

Insight generation from critical research, bespoke support and informed resources
Education and learning from training and personal development opportunities and management qualifications
Networking opportunities with like minded practicing managers and critical researchers at business events

Through critical research, education and networks we bring critical insight to managers and are discovering ways in which natural systems, such as the organisation and people within the organisation are the ‘generators of influence’ and not control.

To learn more about DNA Wales read About Us and our FAQ

Our Philosophy

'The development of critical insight into the natural systems
within which we live and work through democracy, freedom, creativity and trust’

In this philosophy we are interconnected by the founding principles of DNA Wales:

Democracy	Democracy in ownership and the ability to encourage democratic control in all aspects of our lives.
Freedom	Freedom to encourage, diversity and criticality in everything we do with knowledge, people, and education.
Trust & Integrity	Trust and professional integrity in everyone and everything.
Creativity	Creativity to innovate, to never take things for granted and always seek new ways to co-evolve.
Honourable	Honourable in our purpose, action and aims to benefit others as well as ourselves.
Equality	Equality for everyone with whom we interconnect.
Sincerity	Sincerity to allow full and honest discussion without harm to others allowing them to change if and when they wish.
Fun & Passion	Fun and passion to ensure we enjoy the DNA Wales journey and take responsibility to ensure others enjoy what we do.
Respect	Respect and the cherishing of relationships to allow for multifarious views and opinions.
Power	Power to allow others to be empowered, feel valued and value others.
Support & Counsel	Support and counsel for DNA Wales agents, members and partners whilst sticking to the core principles.
Humility	Humility in seeking to change beliefs, values and attitudes whilst being supportive of critical views and thinking.